Drip Leadpages (2026): The History, Today's Pricing and How to Connect Them

Searches for drip leadpages usually come from one of two places: an old review or invoice that mentions "Drip from Leadpages", or someone who wants to send Leadpages signups into Drip today. The short version is that Leadpages acquired Drip in 2016, the two companies later separated, and Drip is now an independent email marketing platform. They still connect: Leadpages documents a Drip integration that sends leads to a Drip campaign or workflow.

The History of Drip and Leadpages

Drip started in 2012, according to its own site, as an email marketing and automation tool for small online businesses. In July 2016, Leadpages announced it was buying Drip. Local coverage at the time described it as the Minneapolis company's first acquisition, said the price was not disclosed, and reported that Drip's chief executive and several developers would move from Fresno, California, to Minneapolis. Leadpages' announcement said it would keep integrating with Drip's competitors and Drip would keep integrating with Leadpages' competitors, which is why both products stayed usable on their own.

During that period the product was often marketed and reviewed as "Drip from Leadpages" or "Drip by Leadpages", which is where many of those older reviews and pricing pages come from. Over time the two went in different directions: Leadpages stayed focused on landing pages for small businesses, while Drip moved toward email marketing for online stores. In March 2020, when Canadian tech company Redbrick acquired Leadpages, Leadpages wrote that Drip remained an independent operating company with its own leadership, focused on e-commerce. Drip's site today lists its headquarters in Minneapolis and states that it is not affiliated with Leadpages.

So old "Drip Leadpages pricing" and review pages describe a product setup that no longer exists. Prices, plan names and feature lists quoted in reviews from 2016 to 2019 reflect that era, and Drip's plans have changed since, so check Drip's own pricing page rather than a dated review. The same applies to Leadpages: its plans, AI page builder and checkout features are newer than most "Drip by Leadpages" coverage. For Leadpages itself, see what Leadpages is today and the full Leadpages review.

Drip Today: Features and Pricing

Drip positions itself as an email marketing automation platform for businesses that sell directly to consumers online, such as stores, creators, course sellers and event operators. Its current pricing page lists:

For comparison, Leadpages starts at $29 a month and is a landing page tool rather than an email platform, so the two are not substitutes. Most people who use both build pages and pop-ups in Leadpages and send email from Drip. Current Leadpages plans are in the pricing guide.

How to Connect Leadpages to Drip

Leadpages' help center says the Drip integration works with its landing pages, sites, pop-ups and alert bars, and that it only sends leads to a Drip campaign or workflow, so create one in Drip first.

1. Connect the accounts. In Leadpages, open the integrations area, choose Drip and click Connect. Log in to Drip when asked and authorize Leadpages. If your Drip login has several accounts, pick the right one first.
2. Choose a destination per form. In the page or pop-up editor, open the form's integration settings, select your Drip account and choose an email series campaign or a workflow.
3. Publish the campaign. Draft campaigns appear in the list, but subscribers will not get emails until the campaign is published in Drip.
4. Tag the source. Add a tag or event so you can tell which page each subscriber came from. In a Drip workflow you can also use the trigger "Submitted a drag-and-drop landing page" and enter the form's name.
5. Test. Publish the page, submit a test with a new email address and confirm the person appears in Drip with the right tag.

What Data Passes and the Limits to Know

• Fields: Leadpages' article says only Drip's standard fields pass, such as first name, last name, phone number, company name and job title, and that custom fields do not. Drip's own article says extra fields are saved as custom fields. Because the two help centers differ, run a test submission and check the person's record before relying on a custom field.
• Double opt-in: it is on by default for Drip campaigns and is changed in Drip's campaign settings, not in Leadpages.
• Unsubscribed people: a Leadpages form will not resubscribe someone who unsubscribed. They need to opt in again through a Drip form or email.
• Trigger names: workflow triggers use the form name, not the page name, and Drip notes the match is case sensitive.
• Embedded Drip forms: Drip accounts created after November 2022 have onsite campaigns rather than the older embedded forms, and forms placed in a Leadpages HTML widget need custom CSS to match your page.

Drip is not among the native integrations shown on Leadpages' main integrations page at the time of writing, and Leadpages is moving to a newer integrations dashboard. If Drip does not appear in your account, webhooks and Zapier are the fallback routes described in the guide to email, CRM and webinar integrations. For similar list-based setups, see the AWeber and MailerLite guides.

Drip and Leadpages Affiliate Programs

The two companies run separate programs. Drip's partner page describes an agency program with recurring monthly commissions at three levels, from 15% to 25%, falling to between 5% and 15% after two years. Leadpages runs its own affiliate program through PartnerStack with a 90-day referral cookie. Terms change, so read each program's current page before you apply, and see Leadpages for affiliate marketing if you plan to promote offers with landing pages.