Leadpages Company Facts (2026): Founders, Headquarters and History

The Leadpages company is a landing page software business based in Minneapolis, co-founded by Clay Collins and Tracy Simmons and owned since 2020 by Redbrick, a Canadian technology group. It grew quickly on venture funding in 2013–2015, bought the email automation tool Drip in 2016 and now sells an AI landing page builder with testing tools. The facts below come from Leadpages' own pages and reputable news coverage, cited in each section. For what the product does today, see what Leadpages is.

Who Founded Leadpages?

The June 2015 Series B press release names Clay Collins as chief executive and co-founder and Tracy Simmons as co-founder, and the Star Tribune's report on the same round describes the company as founded by the pair. A 2015 Leadpages blog post written in Collins' voice explains that the two previously created and sold information products, and that the first version of Leadpages grew out of that work. It describes the original product as "an online course disguised as software", built to help marketers publish pages that collect leads.

Collins led the company through its funding rounds and the Drip acquisition. Leadpages' about page records a change of chief executive in 2024, after the Redbrick acquisition.

When Was Leadpages Founded?

Sources give two dates, and both are accurate for different milestones. Leadpages' own timeline starts in 2012 with the line "Launches in Minneapolis" and notes that the idea was pre-sold to 200 marketers at $200 each. The 2015 press release and Star Tribune coverage say the product launched in January 2013, and a 2017 Twin Cities Business profile also uses 2013. If you need one answer, 2012 is when the business started selling and 2013 is when the software launched publicly.

Where Is Leadpages Located?

Leadpages is a Minnesota company. Its contact page lists this address:

212 3rd Ave N, Ste 475, Minneapolis, MN 55401, United States (as listed on Leadpages' contact page).

The careers page describes Minneapolis as headquarters with an optional downtown office, and says the team is remote-friendly with people working across the country. The Redbrick announcement confirmed that Leadpages would keep its Minneapolis offices after the acquisition. Leadpages does not list a UK or other international office on its contact page.

Company Timeline

Customer figures are Leadpages' own published claims, not independently audited numbers.

Funding, Revenue and Valuation

The largest disclosed round is the $27 million Series B announced on June 17, 2015, led by Drive Capital with participation from Foundry Group and Arthur Ventures. TechCrunch reported that this brought total funding to $38 million, following a $5 million Series A in 2013, while the Star Tribune described the earlier funding as an $11 million round. Both outlets reported that the company said it had been cash-flow positive since launch.

No reputable source states a Leadpages valuation, and the Redbrick announcement did not disclose a purchase price. Current revenue is not published either; the only revenue reference on Leadpages' own site is the "eight-figure revenue" note for 2015. Figures on business-data sites such as Crunchbase, ZoomInfo or Latka are estimates or user-submitted, so treat them with caution and check the original source before quoting them.

Redbrick Ownership

Leadpages announced on March 2, 2020 that it had joined Redbrick, which the post calls "a leading Canadian tech company with a thriving portfolio of digital businesses". The announcement said Leadpages would keep operating under its own brand and keep its Minneapolis offices, with teams gaining Redbrick's marketing capacity and executive leadership.

The Leadpages footer still reads "part of the Redbrick family of brands", and lists sister brands including Animoto, Delivra, Duplex, Paved and Shift. HTML Pub, an AI page builder, appears in the Leadpages footer as a related product. For buyers, the practical effect is continuity: the same product, help center and account system, now with a newer builder described in the features guide.

The Drip Acquisition

Leadpages announced its first acquisition, Drip, in July 2016. Drip was a marketing automation and email platform built by a small team in Fresno, California, and the founders and team joined Leadpages. The price was not disclosed. According to the later Redbrick announcement, Drip had been acquired by Avenue 81, Inc., the legal entity Leadpages operated under, and by 2020 Drip was an independent company with its own leadership focused on ecommerce. Today the two products connect through an integration rather than shared ownership; see Leadpages and Drip for how that works.

Careers and Jobs at Leadpages

Leadpages lists jobs on its own careers page. At the time of writing it says there are no open roles and that the company is not actively hiring, with a Get Notified form for future openings. The page describes small teams, individual ownership and remote-friendly work, and lists benefits such as market-rate salaries, equity participation, medical, dental and vision coverage and an annual learning stipend.

The careers page does not link to an outside applicant tracking system or a Redbrick jobs board. Salary data, interview questions and employee reviews on sites such as Glassdoor are self-reported by individuals and are not confirmed by Leadpages.

Is There a Leadpages Wikipedia Page?

Leadpages does not appear to have a standalone English Wikipedia article, which is why searches for it lead to directories and profiles instead. This page covers the facts such an entry would normally include: founders, founding date, headquarters, funding, acquisitions and ownership, each with its source. For the company's partner program, see the Leadpages affiliate program; for help with an account, see Leadpages support and contact options.

What the Company History Means for Buyers

A long operating history and a parent company with several software brands are reassuring signs for a tool that hosts your pages and collects your leads. The history also explains some confusion you will meet online: older articles describe retired plans, a 14-day trial and builders that have since been replaced. When a detail matters, check the current Leadpages pricing and the Leadpages review rather than older posts.