These guides answer the practical questions that come up when you plan a landing page or a lead generation campaign: what a lead page is, how a landing page differs from a funnel, what a page should cost, and how to build one on WordPress or WooCommerce. They are written to be useful whichever builder you choose, with notes on where Leadpages fits when it is relevant.
All Landing Page and Lead Generation Guides
Affiliate Website Examples
Real affiliate site models, how each one earns and the structure lessons a new site can copy.
Self-Liquidating Offer Funnels
How low-ticket offers, order bumps and upsells can cover ad spend while you build a buyer list.
Create a Landing Page in WordPress
Step-by-step methods using the block editor, a page builder plugin or the Leadpages plugin.
Lead Generation Landing Pages
Offer types, form length, qualification, design and follow-up for B2B and B2C lead gen pages.
What Is a Lead Page?
A beginner definition plus a step-by-step guide to creating your first lead page.
Landing Page vs Sales Funnel
Definitions, a comparison table and when one page is enough versus a full funnel.
What Is a Swipe File
How copywriters collect ads, emails and pages for inspiration, and how to use them without copying.
How Much Does a Landing Page Cost
DIY builder, WordPress, freelancer and agency costs, plus a simple way to estimate your total.
Facebook Landing Page Views
What the metric counts, why it trails link clicks and how to optimize for it.
WooCommerce Landing Pages
Four ways to build a product landing page for a WooCommerce store, with add-to-cart links.
Lead Capture Pages
An element-by-element checklist for squeeze pages, thank-you pages and opt-in confirmation.
Start With the Basics
New to the terms? What is a lead page explains the simplest kind of opt-in page, and lead capture pages covers forms, offers and thank-you pages in more depth. For a wider view, lead generation landing pages shows how pages, offers and follow-up work together. If you are deciding how many steps you need, landing page vs sales funnel compares a single page with a multi-step sequence, and self-liquidating offer funnels explains how a low-priced product can pay for its own ads.
Building on Your Platform
- WordPress: how to create a landing page in WordPress walks through the block editor, page builder plugins and the Leadpages plugin.
- WooCommerce: WooCommerce landing pages covers focused product and campaign pages for WordPress stores.
- Facebook ads: Facebook landing page views explained clarifies what that ad metric counts and why it differs from link clicks.
Planning, Budget and Inspiration
Before you build, how much a landing page costs compares doing it yourself, using a builder and hiring a designer. A swipe file helps you collect headlines and layouts worth learning from, and affiliate marketing website examples shows how established publishers structure review, comparison and deal sites. When you are ready to compare tools, the landing page builder roundup and Leadpages pricing guide are the next stops.
How to Use These Guides
Each guide covers one question in full and links to related pages instead of repeating them. A sensible order for a first campaign is to read the basics, plan your budget, build the page on your platform, then come back to the funnel guides once your first page is collecting leads and you want to sell to them.
Put These Guides Into Practice
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