Leadpages Pricing Plans (2026): What Each Tier Really Costs

Leadpages pricing plans start at $29 per month for the Pro plan and run to $199 per month for Optimize, with a custom-priced Enterprise tier above that. Paying yearly saves 20%, and every self-serve plan starts with a 7-day free trial. The big dividing line is testing: the two cheaper plans are publishing plans, while Grow and Optimize add A/B testing and conversion optimization tools. For the full cost of a page beyond the software, see how much a landing page costs. For plan changes, billing and sub-accounts, see Leadpages account and billing.

Many older reviews still quote Standard, Pro and Advanced plans at $37, $74 and $199. Those tiers are gone. Everything below comes from the official Leadpages pricing page as checked on the update date above.

Monthly vs Yearly Pricing

The pricing page shows monthly prices and states that annual billing saves 20%. It does not print the yearly totals, so the figures below are simple arithmetic based on that 20% discount. Your exact charge appears at checkout before you pay.

Yearly billing makes sense once you know you will keep publishing pages for a year. If you are still testing whether Leadpages fits your workflow, start monthly through the trial and switch to annual later.

What Each Leadpages Plan Includes

Pro: $29 per Month

Pro is the entry plan and is aimed at a single business with a small set of pages. It includes:

• 25 landing pages and 1 site, plus 1 blog
• 1 custom domain with SSL
• 5 GB of storage and 90 days of analytics history
• 12,000 AI credits per month for AI page creation and copy
• 5 active integrations, 1 team seat, API access and the MCP connector

Pro does not include A/B testing or heatmaps. For a coach, author or local business that needs a few well-built pages and a simple site, it covers the essentials.

Business: $49 per Month

Business doubles most of Pro's limits and adds longer reporting:

• 50 landing pages, 2 sites and 2 blogs
• 2 custom domains with SSL and 10 GB of storage
• 12 months of analytics with CSV export
• 20,000 AI credits per month and 1 brand kit
• 5 integrations and 1 team seat

It is the natural step up when you run two brands or outgrow 25 pages, but like Pro it has no split testing.

Grow: $99 per Month

Grow is where Leadpages turns from a page builder into an optimization tool. On top of everything in Business you get:

• Unlimited landing pages, 4 custom domains and 3 blogs
• Manual A/B testing with up to 6 variants per page
• Dynamic text replacement and manual personalization, useful for matching ad keywords to page copy
• Anonymous traffic detection (2,000 per month) and lead enrichment (1,000 per month)
• 40,000 AI credits per month, 3 brand kits and 15 GB of storage

If you send paid traffic to your pages, Grow is usually the plan to start with, because testing headlines and offers is how ad spend gets more efficient.

Optimize: $199 per Month

Optimize adds the advanced testing features that used to be the domain of more expensive tools:

• Multivariate testing (A/B/C/D) and Smart Traffic, which routes each visitor to the variant most likely to convert
• Click, scroll and attention heatmaps
• Auto-personalization and performance alerts
• 6 custom domains, 5 blogs, 25 GB of storage and 80,000 AI credits per month
• 10 integrations, 3 team seats, 24 months of analytics and email priority support

Enterprise: Custom Pricing

Enterprise is quoted by the Leadpages sales team and adds single sign-on, custom contracts, dedicated support and volume publishing. The pricing page's FAQ also mentions a Scale plan at $399 a month with a larger AI credit allowance, although it does not appear in the main plan cards, so ask Leadpages about it if you need more than Optimize offers. The pricing FAQ also mentions a Scale plan at $399 per month with 160,000 AI credits, but it does not appear in the plan cards, so ask sales if you need more than Optimize offers.

Feature Comparison by Plan

For a full walkthrough of the builder, pop-ups, checkouts and AI tools behind these limits, see the Leadpages features guide.

Example Monthly Costs

Here is what three typical users would pay, based on the listed prices and the 20% annual discount:

• A coach with a lead magnet and a simple site: Pro covers 25 pages and 1 site for $29 a month, or about $23 a month billed yearly.
• A business running two brands: Business covers 2 sites and 50 pages for $49 a month, or about $39 a month billed yearly.
• An advertiser testing landing pages: Grow adds unlimited pages and A/B testing for $99 a month, or about $79 a month billed yearly.

Add your own domain and any email or CRM tool you connect, since those are billed separately.

Which Leadpages Plan Should You Choose?

• Choose Pro if you need one website or fewer than 25 landing pages and you do not run split tests.
• Choose Business if you manage two sites, need more pages or want a year of analytics history for reporting.
• Choose Grow if you pay for traffic from Google, Meta or other ad networks and want to test headlines, offers and layouts.
• Choose Optimize if you test constantly, want heatmaps to see where visitors drop off, or need more than one teammate in the account.

Agencies building pages for several clients should compare the seats, domains and site counts first, because those limits run out before page counts do.

Old Standard vs Pro Plans vs the 2026 Lineup

Searches for "Leadpages Standard" or "Leadpages standard vs pro" usually come from older articles. Leadpages previously sold Standard and Pro plans (and an Advanced tier) with a 14-day trial. The current official pricing page lists Pro, Business, Grow and Optimize instead, and the Pro name now refers to the $29 entry plan rather than the old middle tier. If you see the older prices quoted elsewhere, treat them as historical.

What You Pay When the Trial Ends

Every plan begins with a 7-day free trial that requires a card. Leadpages says the trial converts to the plan you picked on day 7 unless you cancel first, and cancelling is done from your account settings. If you choose yearly billing at signup, expect the full yearly amount to be charged when the trial converts. The free trial guide covers the timeline step by step.

Refunds and Cancellation

The pricing page does not state a refund policy. The Leadpages help center article on cancelling describes a money-back window for new accounts that cancel shortly after their first charge, but it refers to an older trial length, so confirm the current terms with Leadpages support before relying on it. When you cancel, your account stays open until the end of the billing period, and Leadpages keeps your pages for up to a year so you can reactivate.

Extra Costs to Know About

• AI credit top-ups: if you use more AI credits than your plan includes, top-up packs start from $2.50.
• Taxes: sales tax or VAT may be added depending on your location.
• Your domain: Leadpages connects your own domain but you buy it separately from a registrar.
• Connected tools: email marketing or CRM software you integrate is billed by those companies.

Leadpages does not charge for traffic: the pricing FAQ says there are no traffic caps or overage fees on any plan.

Ways to Pay Less

There is no official public coupon code on the pricing page. The reliable ways to lower your bill are paying yearly, starting on the smallest plan that covers your page count, and asking the sales team about nonprofit or education pricing, which Leadpages says it evaluates case by case. The Leadpages discounts page tracks legitimate offers as they appear.

How Leadpages Prices Compare

Leadpages has long been one of the more affordable dedicated landing page builders, and the new $29 entry point keeps it there. Testing tools now start at $99 on Grow. Competitors such as Unbounce and Instapage price their testing features differently, and ClickFunnels bundles funnels, email and courses into higher plans. See Leadpages vs Unbounce, Leadpages vs Instapage and Leadpages vs ClickFunnels for side-by-side pricing.

Is Leadpages Worth the Price?

For small businesses and solo marketers who want good-looking, fast landing pages without hiring a developer, the Pro and Business plans are reasonably priced, and unlimited traffic means a successful campaign does not raise your bill. The case for Grow and Optimize depends on how much traffic you buy: testing only pays off when enough visitors reach a page to produce clear results. Our Leadpages review weighs the pros and cons in more detail.