How to Use Leadpages (2026): A Step-by-Step Beginner Tutorial

Learning how to use Leadpages comes down to seven tasks: start an account, create a page, edit it, add a form, adjust the page settings, publish it and check the results. The newer Leadpages app lets you start a page by describing it to an AI builder, by picking a template or by building visually on a blank canvas, and every route ends in the same drag-and-drop editor. This beginner tutorial walks through each step in order and points you to a detailed guide whenever a step needs more depth.

What You Need Before You Start

Have three things ready before you sign up. First, a clear goal for the page: collecting email addresses for a free guide, booking calls, registering people for a webinar or selling a product. Second, your copy and images, or at least the headline and offer, because the AI builder produces better drafts when you give it specifics. Third, the login for the email marketing tool or CRM where new leads should go.

A domain is optional at this stage. Leadpages gives every account a built-in address you can publish to straight away, and you can move the page to your own domain later. If you are still deciding whether the tool fits, the what is Leadpages explainer covers what it does and who it is for.

Step 1: Create Your Account and Start the Trial

Every Leadpages plan comes with a 7-day free trial, and a card is required to start it. The pricing page lists no free plan, so the trial is the way to learn the builder before paying. Plans start at $29 a month for Pro, and annual billing takes 20% off; the Leadpages free trial guide explains how the trial converts and how to cancel in time if it is not for you.

1. Choose Get Started or Sign Up on the Leadpages site.
2. Enter an email and password, or sign in with Google or GitHub, which the newer app also accepts.
3. Verify your email if asked. The help center notes you may need to do this before you can publish.

You then land on the Dashboard. Its left-hand menu holds everything you will use in this tutorial: Pages, Sites and Blog for building; Analytics, Conversions and Submissions for results; and Custom Domains, Integrations, Assets and Brand Kits for setup.

Step 2: Set Up a Brand Kit

Before building, open Brand Kits and save your colors, fonts and logo. The AI builder applies the selected Brand Kit when it generates a page, and you can reapply it from the editor toolbar later, so a few minutes here saves restyling every page by hand. If you do not have brand guidelines, pick two or three colors and one font pairing and stay consistent with them.

Step 3: Create Your First Page

From the Dashboard, click New Page. You have four ways to start:

The AI route lets you choose a destination first: a standalone landing page (the default), a new website or a page added to an existing site. Quick action chips such as Webinar page, Product sales page and Lead gen squeeze page fill the prompt for common goals. The help center's advice is to be specific about your industry, audience, page goal, the sections you want and your tone. Each generation uses AI credits from your plan's monthly allowance, and your balance shows at the top of the Dashboard. For ideas on structure before you write a prompt, browse the Leadpages template library.

Step 4: Edit the Page in the Visual Editor

Whichever route you chose, the page opens in the visual editor. It is a what-you-see-is-what-you-get canvas: click an element and its settings open in the Inspector Panel on the right. Edit text in place, swap images, change colors and spacing, and add new content from the Add panel, which offers images, videos, forms and checkout buttons.

• Use AI Chat for revisions. Select an element and describe the change, or ask for a whole new section, such as testimonials, without selecting anything.
• Check each screen size with the desktop, tablet and mobile icons in the toolbar.
• Undo freely with Ctrl+Z or Cmd+Z; the toolbar has undo and redo buttons too.

The editor and mobile guides listed at the end of this tutorial explain sections, widgets, layout and phone views in detail.

Step 5: Add a Form and Connect Your Email Tool

A landing page only collects leads once its form sends them somewhere. Add a form from the Add panel, keep it short (name and email is enough for most free offers), and make the button text describe what the visitor gets.

1. Open Integrations from the Dashboard and click Connect on your email tool or CRM, then sign in to authorize it.
2. Create an automation with + New Automation: pick the trigger under "Step 1. When should this run?" and the connected app under "Step 2. What should happen?" You can also describe the automation to the AI agent in the prompt box.
3. Check Submissions in the Dashboard, which lists form entries across all your pages.

Leadpages notes that integrations are rolling out gradually in the newer app, so your tool may not appear yet; webhooks under Account Settings are the fallback for custom destinations. The email and CRM integrations guide lists the main tools you can connect.

Step 6: Adjust Page Settings and SEO

Open Page Settings from the gear icon in the editor toolbar. Set a short slug using lowercase letters, numbers and hyphens (custom slugs need a paid plan), then write a meta title and meta description that match the offer. The same panel holds the canonical URL, the search engine indexing toggle and the social sharing image, for which Leadpages recommends 1200 by 630 pixels. Pages built for paid ads often stay out of search, while evergreen pages should be indexable; the Leadpages SEO guide explains the trade-offs.

Step 7: Publish Your Page

Click Publish at the bottom right of the editor. The page goes live immediately and the button changes to Live with a checkmark. When you edit a live page later, the toolbar counts your pending changes and the page shows an amber Live + Draft changes label until you publish again.

New pages publish to a built-in Leadpages address, which works but is shared and shows a banner telling visitors the page is on a preview URL. For campaigns and paid traffic, connect your own domain under Custom Domains; the domain guide linked below covers automatic and manual setup. To unpublish, use the page's three-dot menu: visitors then see a 404 error and your content stays saved.

Step 8: Test Everything Before You Promote It

1. Open Preview (Ctrl+F or Cmd+F in the editor), which hides the editing tools so forms, links and animations work as visitors see them.
2. Load the live page on a real phone as well as a desktop browser.
3. Submit the form with your own email and confirm the contact reaches your email tool and any welcome email arrives.
4. Click every button and link, including the thank-you page and any download you deliver there.
5. Copy the URL from the page's three-dot menu and share it with a colleague for a second opinion.

Step 9: Read Your Results in Analytics

Analytics are built into every published page, so you do not need extra tracking code to see the basics. Dashboard, then Analytics, shows views, unique visitors, conversion rate, bounce rate, a desktop, mobile and tablet breakdown, traffic sources with UTM tracking, and your top pages. Inside the editor, the Insights icon opens the same figures for the page you are working on. Conversions lets you add destinations, such as a booking page or Stripe checkout, to track results that happen off Leadpages. To add a Meta Pixel, Google Analytics or A/B tests on top, follow the tracking and A/B testing guide.

Using the Classic Builder Instead

Older accounts may still work in the Classic Builder, and many tutorials online show it. The main differences: pages live under Landing Pages in the navigation menu, you rename or publish a page from its action menu, pages are built from sections, rows, columns and widgets dragged onto the canvas, and each page in the list shows unique visitors, opt-ins, conversion rate and earnings. The overall flow of choosing a template, editing, connecting a form, publishing and testing is the same. If a video tutorial's screens do not match yours, you are probably looking at the other builder.

Official Leadpages Tutorials and Training

Leadpages publishes its own learning material, which is worth knowing about once you have finished this walkthrough:

• The help center at support.leadpages.com has step-by-step guides, with articles for the newer app labelled "[New Leadpages]".
• A Tutorials article in the help center collects short videos on topics such as sections, page styles, forms and integrations, mobile optimization, sites, pop-ups, alert bars and connecting a domain.
• On-demand webinars include a free Essentials training covering landing pages, websites and a dashboard overview, plus live Conversion Coaching for customers.
• A YouTube channel under the Leadpages name (@Leadpages) hosts videos; older ones may show earlier versions of the builder.

Next Steps After Your First Page

With one page live, pick the next skill you need:

• Master the drag-and-drop editor: sections, widgets and layout.
• Build better forms and connect them to your tools.
• Fine-tune the mobile view for phones and tablets.
• Put your pages on your own domain.
• Add tracking pixels, analytics and A/B tests.
• Set up Leadpages SEO for pages you want found in search.
• Build a full multi-page website with navigation and a blog.

The Leadpages how-to guides collect every task in one place.