In Swipe Pages vs Leadpages, Swipe Pages is the budget pick for mobile ad campaigns: AMP pages, unlimited pages on every plan and A/B testing from $69 a month on annual billing. Leadpages is the better all-round builder: unlimited traffic with no overage fees, an AI page builder, websites and blogs, and Smart Traffic with heatmaps on its Optimize plan. Choose Swipe Pages for cheap, fast mobile pages; choose Leadpages if traffic may spike or you want more than landing pages.
Leadpages vs Swipe Pages at a Glance
| Leadpages | Swipe Pages | |
|---|---|---|
| Entry price | $29/mo (about $23 yearly) | $29/mo (billed annually) |
| Pages | 25 / 50 / unlimited by plan | Unlimited on every plan |
| Traffic | Unlimited | 20k / 50k / 500k visits; $5 per extra 5k |
| A/B testing from | $99/mo (Grow) | $69/mo (Marketer, annual) |
| AMP pages | No | Yes |
| Checkout | Stripe checkouts | Stripe, PayPal, Razorpay on all plans |
| Websites and blogs | Yes | Landing pages focus |
| Free trial | 7 days, card | 14 days, no card |
Sources: leadpages.com/pricing and swipepages.com/pricing, checked on the update date above. Swipe Pages shows prices with annual billing.
Leadpages
No overage fees, an AI page builder, websites and blogs, plus Smart Traffic and heatmaps on Optimize.
Swipe Pages
AMP pages, unlimited pages and A/B testing from $69 for mobile-first campaigns.
Pricing Compared
| Swipe Pages (annual billing) | Price | Includes |
|---|---|---|
| Startup | $29/mo | 20,000 visits, 1 domain, unlimited pages |
| Marketer | $69/mo | 50,000 visits, 5 domains, sub-accounts and members, A/B testing, dynamic text |
| Agency | $149/mo | 500,000 visits, unlimited domains |
Swipe Pages charges $5 per additional 5,000 visits above your plan. Leadpages' plans run $29, $49, $99 and $199 a month with unlimited traffic; see Leadpages pricing. For testing, Swipe Pages is cheaper; for unpredictable or high traffic, Leadpages avoids overage bills.
Mobile Speed and AMP
Swipe Pages' signature feature is AMP pages, a lightweight page format designed to load quickly on phones, which suits mobile social and search ads. Leadpages pages are responsive, hosted on its infrastructure and editable in a separate mobile view, but are not offered as AMP versions. If mobile load time on ad traffic is your top priority, Swipe Pages has the specialized edge.
Editor and Ease of Use
Both are drag-and-drop builders aimed at marketers. Leadpages adds an AI page builder that drafts complete pages and a Leadmeter that scores pages as you build. Swipe Pages keeps its editor focused on mobile-first landing pages.
Ready to build your first page? Leadpages includes a 7-day free trial on every plan.
Start Free Leadpages TrialTesting and Conversion Tools
Swipe Pages includes A/B testing and dynamic text replacement on Marketer, plus exit-intent pop-ups and conversion tracking for Meta, Google and TikTok ads. Leadpages includes A/B testing with up to six variants and dynamic text on Grow, and multivariate testing, Smart Traffic AI routing and heatmaps on Optimize, plus a pop-up builder and alert bars.
Checkout and Selling
Swipe Pages supports Stripe, PayPal and Razorpay checkout on all plans, which helps sellers in regions where PayPal or Razorpay matter. Leadpages offers Stripe checkouts. Neither is a full ecommerce platform.
Integrations and Agencies
Both connect through Zapier and direct integrations with email and CRM tools. For agencies, Swipe Pages' Marketer plan includes sub-accounts and team members, and its Agency plan offers unlimited domains. Leadpages offers three seats on Optimize and volume publishing on Enterprise.
Strengths and Weaknesses
| Strengths | Weaknesses | |
|---|---|---|
| Leadpages | Unlimited traffic; AI builder; websites and blogs; Smart Traffic and heatmaps on Optimize | Testing from $99; page limits on Pro and Business; no AMP |
| Swipe Pages | AMP pages; unlimited pages; testing from $69; PayPal and Razorpay checkout; no-card trial | Visit caps with overage fees; prices shown on annual billing; no website builder |
Cost Over a Year
| Need | Leadpages | Swipe Pages (annual billing) |
|---|---|---|
| Basic pages | Pro: about $278, unlimited traffic | Startup: $348, 20k visits/mo |
| A/B testing | Grow: about $950 | Marketer: $828, 50k visits/mo |
| High volume | Optimize: about $1,910 | Agency: $1,788, 500k visits/mo |
Swipe Pages is cheaper for testing; Leadpages is cheaper for basic pages and avoids overage fees of $5 per 5,000 visits.
Three Common Scenarios
A Mobile App Advertiser
Fast AMP pages for mobile ads and cheap A/B testing make Swipe Pages a strong fit.
A Coach Building a Brand
A website, blog, lead magnet pages and Stripe checkout in one account make Leadpages the simpler choice.
A Campaign That Might Go Viral
Unpredictable traffic favors Leadpages, which has no caps, over paying overage fees.
Which Should You Choose?
- Choose Leadpages if you want unlimited traffic, a website alongside your landing pages, or AI page building and Smart Traffic.
- Choose Swipe Pages if you run mobile-heavy ad campaigns, want AMP pages or need A/B testing at the lowest price.
Comparing more tools? See Leadpages vs Landingi and the full Leadpages alternatives list.
Unlimited Traffic on Every Plan
Run campaigns without overage fees. Try any Leadpages plan free for 7 days.
Start Free Leadpages TrialFrequently Asked Questions
Is Swipe Pages cheaper than Leadpages?
At entry level they are similar: Swipe Pages Startup is $29 a month billed annually and Leadpages Pro is $29 a month (about $23 billed annually). For A/B testing, Swipe Pages Marketer at $69 a month billed annually is cheaper than Leadpages Grow at $99.
Does Swipe Pages have a free trial?
Yes, a 14-day trial with no card required. Leadpages offers a 7-day free trial with a card.
Does Swipe Pages support AMP?
Yes. Swipe Pages promotes AMP pages for fast mobile loading. Leadpages pages are responsive and hosted, without AMP versions.
Which plan has A/B testing?
Swipe Pages Marketer ($69 a month billed annually) includes A/B testing and dynamic text replacement. Leadpages includes them on Grow ($99 a month).
What happens if I go over Swipe Pages' visit limit?
Swipe Pages charges overage at $5 per 5,000 visits. Leadpages has no traffic caps.
Which is more customizable?
Both use drag-and-drop editors suited to marketers. Leadpages adds websites, blogs and an AI page builder; Swipe Pages focuses on mobile-first landing pages.