The cheapest sales funnel builder in 2026 is Systeme.io, which has a free plan with 3 funnels, 2,000 contacts and email included, then paid plans from $17 a month. MailerLite and HubSpot also offer free plans, and a landing page builder such as Leadpages paired with a free email plan costs under $30 a month. Full suites like ClickFunnels, Kartra and HighLevel start between $59 and $97 a month. The right pick depends less on the headline price than on what you already pay for: email, payments and hosting.
Cheap and Free Funnel Builders at a Glance
| Builder | Free option | Entry paid price | Email built in | Best for |
|---|---|---|---|---|
| Systeme.io | Free plan | $17/mo | Yes | Free all-in-one funnels |
| Leadpages | 7-day trial | $29/mo | No (integrations) | Landing page funnels without traffic caps |
| MailerLite | Free plan | $12/mo | Yes | Simple opt-in funnels |
| GetResponse | Free account | $59/mo for funnels | Yes | Email-led sales and webinar funnels |
| HubSpot | Free tools | Paid editions | Yes (CRM-based) | B2B lead funnels |
| Kartra | 14-day trial | $59/mo ($52 yearly) | Yes | All-in-one for course sellers |
| ClickFunnels | 14-day trial | $97/mo | Yes | Full funnel suite |
| HighLevel | 14-day trial | $97/mo | Yes | Agencies and service businesses |
| FunnelKit | None listed | From $99.50/yr (intro) | Separate plan | WooCommerce stores |
From each vendor's official pricing page on the update date above. "Yearly" is the per-month price on annual billing.
How These Tools Were Chosen
Every tool here can run the core steps of a sales funnel: a page that captures attention, a way to collect leads or payment, and follow-up. Each was checked on its official pricing page for its free option, entry price, whether email is included and what the cheapest plan limits. The list favors tools with a genuinely low cost of entry, then includes the better-known suites so you can see what the extra money buys. Nothing here is scored; each tool is labeled by the situation it suits.
What a Sales Funnel Actually Costs
A funnel needs more than a page builder. Before comparing tools, add up the four parts every funnel runs on:
- Pages: opt-in, sales, checkout and thank-you pages, hosted on your domain.
- Email: the follow-up sequence that turns leads into buyers. Many funnels make most of their sales here.
- Payments: a checkout plus processor fees. Stripe and PayPal charge their own fees whichever builder you use; some builders add transaction fees on top, and Systeme.io lists 0% on all plans.
- Product delivery: a course area, download link or booking calendar.
An all-in-one tool covers all four in one bill. A page builder covers the first and often the third, leaving email to a separate tool. Either route can be the cheapest; it depends on which tools you already pay for.
The Best Cheap and Free Sales Funnel Builders
1. Systeme.io
Systeme.io is the clear answer to "what is the cheapest funnel builder". Its free plan never expires, needs no card and includes 3 sales funnels, 2,000 contacts, unlimited email sends, 1 course, 1 blog, 1 automation rule and 1 custom domain. Templates cover lead magnet, product launch, webinar registration, tripwire and membership funnels, upsells and downsells are supported, and page variations can be split-tested. Startup raises the limits to 10 funnels and 5,000 contacts for $17 a month. The trade-off is design: pages are simpler than those from a dedicated landing page builder.
2. Leadpages
Leadpages is a landing page and website builder rather than a full funnel suite, and it fits funnels that are mostly pages: an opt-in page and thank-you page, a sales page with checkout, or a webinar registration page. Leadpages Checkout lets visitors buy, book or subscribe on the page through Stripe, PayPal, Shopify, Lemon Squeezy or Gumroad, and pop-ups and alert bars feed the same funnel. It lists unlimited traffic and leads on every plan. What it leaves out is email marketing and course hosting: leads go to a connected tool such as Mailchimp, Klaviyo or ActiveCampaign, or to thousands of other apps via Zapier. Paired with a free email plan, a complete funnel costs about $23 a month on annual billing. See the Leadpages pricing guide.
3. MailerLite
MailerLite is an email platform first, but its free plan includes 1 landing page, 1 website, 3 signup forms, 3 automations and 1 digital product or booking, for up to 250 subscribers and 2,500 emails a month. That is enough for a simple lead magnet funnel: opt-in page, delivery email and a short sequence. Paid plans raise the subscriber count and product limits.
4. GetResponse
GetResponse builds funnels around email. Its Starter plan has landing pages but no funnels; Marketer adds ready-made lead, lead magnet and sales funnels, and Creator adds webinars with webinar funnels. It suits marketers whose list and automations matter more than page design.
5. HubSpot Free Tools
HubSpot's free tools include a landing page builder that connects to its CRM, so leads arrive with their contact history. It is a good free sales funnel tool for B2B businesses where a salesperson follows up, rather than for automated checkout funnels. Premium page features need a paid edition.
6. Kartra
Kartra bundles pages, email, checkout and memberships. Essentials is the cheap way in, but it is limited to 500 contacts, 10,000 emails a month, 1 custom domain and 5 pages; Starter lifts the page limit and contact count. It has no free plan.
7. ClickFunnels
ClickFunnels is the best-known funnel builder, with templates for common funnel types, checkouts, email, courses and a CRM. It is not cheap, but it replaces several tools if you use them all. Read the ClickFunnels review or compare it in Leadpages vs ClickFunnels.
8. HighLevel
HighLevel combines a website and funnel builder with a CRM, pipelines, two-way SMS and email, and lists unlimited contacts and users on all plans. It is built for agencies and service businesses managing clients, which makes it more than a solo creator needs.
9. FunnelKit
FunnelKit adds funnels and custom checkouts to a WordPress and WooCommerce store. Order bumps, one-click upsells, funnel analytics and A/B testing start on Plus. The yearly fee is low, but you also pay for hosting and maintain WordPress yourself, and renewals are charged at the full price.
Ready to build your first page? Leadpages includes a 7-day free trial on every plan.
Start Free Leadpages TrialFree Sales Funnel Builder Limits Compared
Free plans differ more than their "free" labels suggest. This is what each one actually lets you run before you pay:
| Free option | Funnels or pages | Contacts | Selling | |
|---|---|---|---|---|
| Systeme.io free plan | 3 sales funnels, 1 blog | 2,000 | Unlimited sends, 1 automation rule | Checkout with 0% transaction fees, 1 course |
| MailerLite free plan | 1 landing page, 1 website | 250 subscribers | 2,500 emails a month, 3 automations | 1 digital product or booking |
| GetResponse free account | Limited landing pages | Check plan | Limited | Funnels need Marketer or above |
| HubSpot free tools | Landing page builder | CRM-based | Free tools for up to 2 users | Premium features need a paid edition |
From each vendor's official pricing or product page on the update date above.
For a first funnel that both captures leads and sells something, Systeme.io's free plan is the only one here that covers every step. MailerLite's free plan works for a lead magnet funnel with one small product. HubSpot's free tools suit lead capture for a sales team rather than automated selling.
The Best Sales Funnel Tools by Job
If you assemble a funnel from separate tools instead of one suite, each job has a clear cheapest route among the tools above:
- Pages: Leadpages for polished pages with no traffic cap; Systeme.io free for basic pages at $0.
- Email follow-up: MailerLite's free plan for a small list, Systeme.io for unlimited sends, GetResponse for webinar-driven sequences.
- Payments: Leadpages Checkout with Stripe, PayPal, Shopify, Lemon Squeezy or Gumroad, or Systeme.io's built-in checkout.
- Product delivery: Systeme.io includes a course on the free plan; Kartra and ClickFunnels include memberships and courses on paid plans.
- CRM and sales follow-up: HubSpot's free CRM, or HighLevel for agencies managing clients.
Mixing tools keeps each part replaceable: if you outgrow the email tool, the pages stay put. The cost is a little more setup, since each tool has to be connected to the next, usually through native integrations or Zapier.
What Happened to GrooveFunnels
GrooveFunnels, often listed as a free funnel builder, is no longer an option for new users. Groove's own pricing page now states that it is no longer accepting new customer registrations and that existing members are being moved to a new platform. If an older article recommends Groove's free plan, treat that advice as out of date.
Real Yearly Cost of the Cheapest Setups
| Setup | What it covers | Approximate cost per year |
|---|---|---|
| Systeme.io free plan | Pages, checkout, email, 1 course | $0 |
| MailerLite free plan | 1 landing page, email, 1 digital product | $0 |
| Systeme.io Startup (annual billing) | 10 funnels, 5,000 contacts | About $170 |
| Leadpages Pro (annual) + MailerLite free | 25 pages, checkout, email up to 250 subscribers | About $278 |
| GetResponse Marketer (annual) | Email plus sales funnels | About $581 |
| Kartra Essentials (annual) | All-in-one, 500 contacts | $624 |
| ClickFunnels Launch (annual) | Full funnel suite | $970 |
| HighLevel Starter (annual) | Funnels, CRM, SMS and email | $970 |
Calculated from list prices on the update date above. Payment processor fees, extra domains and email volume above free limits are extra.
How to Make a Sales Funnel for Free
You can create a free sales funnel today with Systeme.io's free plan, or with MailerLite's free plan if you only need leads. The steps are the same in any tool:
- Pick one offer and one goal. A free guide that leads to a paid product is the easiest first funnel.
- Create the opt-in page. Start from a lead magnet template: headline, three benefits, a short form and one button. The sales funnel templates guide lists what each page needs.
- Set up the thank-you page and delivery email so the freebie arrives instantly.
- Write a short follow-up sequence: three to five emails that help, then introduce the paid offer.
- Add the sales page and checkout. On Systeme.io the checkout is included with 0% transaction fees; you only pay the processor's fees.
- Connect your domain and test the full path on mobile, including a test purchase.
- Send traffic from social posts, your existing audience or search, and watch where people drop off.
Free plans have limits, so plan the point where you will upgrade: Systeme.io's free plan stops at 2,000 contacts and 3 funnels, and MailerLite's at 250 subscribers.
What Makes the Best Sales Funnel
There is no perfect sales funnel template that suits every business, but effective funnels share a few traits regardless of the tool that builds them:
- One path per funnel: no menus or side links on funnel pages, just the next step.
- A matched first step: the ad or post promises exactly what the first page delivers.
- A low-friction entry: a free resource, a low-priced starter product or a free trial.
- Follow-up: most visitors do not buy on the first visit, so email and retargeting do much of the selling.
- Measured steps: track the conversion rate of each page so you fix the weakest step first.
For patterns you can copy, see the sales funnel examples guide.
Free Tools vs Paid Suites: When to Upgrade
Stay on a free plan while you are testing an offer and your list is small. Move to a paid plan when you hit a contact or funnel limit, when you need your own domain on several funnels, or when the funnel is earning enough that better pages, testing and support pay for themselves. Choosing a suite like ClickFunnels makes sense once you will use most of its tools; until then, a cheaper page builder plus email often does the same job. Leadpages sits in the middle: more polished pages and checkout than a free plan, without the price of a full suite.
Setting Up a Funnel Without Overspending
- Use the email tool you already have instead of paying twice for email inside a suite.
- Bill annually only after a trial month or two, once you know the tool fits; Leadpages takes 20% off and Systeme.io gives 2 months free.
- Watch contact-based pricing. Kartra and Systeme.io price by contacts, so clean inactive leads before an upgrade.
- Check renewal prices on tools sold with introductory discounts, such as FunnelKit.
- Start simple. An easy sales funnel with two pages and five emails beats an elaborate one that never launches.
Which Cheap Funnel Builder Should You Choose?
If the budget is zero, start on Systeme.io's free plan. If you want professional landing pages and checkout without traffic caps and already use an email tool, Leadpages is the better-value route and can be tried free for 7 days. If you know you need courses, email and checkout in one suite, compare ClickFunnels and Kartra on their trials. For landing page tools beyond funnels, see the best landing page builders.
Build Your Funnel Pages With Leadpages
Create opt-in, sales and checkout pages free for 7 days and connect them to the email tool you already use.
Start Free Leadpages TrialFrequently Asked Questions
What is the cheapest sales funnel builder?
Systeme.io is the cheapest full funnel builder: its free plan includes 3 sales funnels, 2,000 contacts and unlimited email sends, and paid plans start at $17 per month. MailerLite and HubSpot also have free plans, though with fewer funnel features.
Is there a completely free sales funnel builder?
Yes. Systeme.io's free plan never expires and needs no credit card. It covers opt-in and sales pages, checkout with 0% transaction fees, email and 1 course, which is enough for a first funnel.
What are the best sales funnel tools for beginners?
Beginners usually do best with a tool that hides the technical setup: Systeme.io for a free all-in-one start, Leadpages for landing page funnels connected to an existing email tool, or ClickFunnels for a full suite with templates for each funnel type.
Is ClickFunnels worth the price compared with cheaper tools?
It can be if you use most of what it bundles: funnels, checkout, email, courses and a CRM. If you only need landing pages and an opt-in sequence, cheaper tools cover the same job. See ClickFunnels pricing for plan details.
Can I still sign up for GrooveFunnels?
Groove's pricing page says it is no longer accepting new customer registrations, and existing members are being moved to a new platform. New users should choose another builder.
Can Leadpages build a sales funnel?
Leadpages builds the pages of a funnel, such as opt-in, sales and thank-you pages, and Leadpages Checkout takes payments on the page. Email follow-up runs in a connected email tool rather than inside Leadpages.